Our Story & Vision
Building Brands Through Craftsmanship and Long-Term Partnership
From skilled craftsmanship to scalable OEM/ODM solutions, XINZIRAIN helps fashion brands turn ideas into market-ready bag collections. Our story is not defined by years alone, but by how we grow alongside the brands we serve — responsibly, consistently, and with a long-term mindset.
Where Our Craft Began
XINZIRAIN began as a footwear manufacturer in Chengdu, one of China's most established production regions.
From the very beginning, our focus was not volume, but craftsmanship — understanding structure, materials, and how products perform over time.
This foundation shaped our approach to manufacturing: careful material selection, attention to durability, and respect for product integrity — principles that continue to guide our work today.
Expanding into Bag Manufacturing
As our technical capabilities evolved, we saw a natural extension of our expertise.
In 2002, XINZIRAIN expanded into bag manufacturing, applying the same structural discipline and quality standards developed through years of footwear production.
By combining experience across footwear and bags, we became capable of supporting complete fashion collections — designed not only for aesthetics, but for real-world use, longevity, and commercial viability.
XINZIRAIN officially established its bag manufacturing division, marking a pivotal step in our evolution from footwear specialist to full-service fashion accessories manufacturer.
From Manufacturer to Long-Term Partner
As we entered international markets, our role continued to evolve.
Working with brands across Europe, North America, and the Middle East, we moved beyond contract manufacturing to become a long-term production partner.
We began supporting brands throughout the full development cycle — from design feasibility and customization to compliance, scalable production, and repeat orders.
To date, XINZIRAIN has helped more than 500 overseas brands transform creative ideas into commercially successful products. Many of these collaborations have grown into long-term partnerships built on trust, stability, and shared growth.
Who We Are Today
Today, XINZIRAIN is a global-facing OEM/ODM bag manufacturer supporting fashion brands, retailers, and distributors worldwide.
Private Label Bag Manufacturing
End-to-end production for your branded bag collections.
Custom Leather Bag Development
From concept to finished product with premium materials.
Logo & Hardware Customization
Branded details that elevate your product identity.
Packaging & Brand Presentation
Complete solutions for market-ready delivery.
Our teams work closely with partners to ensure every product is production-ready, market-compliant, and aligned with brand positioning.
How We Work With Brands
We believe successful manufacturing starts with clarity and responsibility.
Our structured workflow is designed to reduce uncertainty while supporting long-term collaboration.
Inquiry & Consultation
Share your design concept, tech pack, or reference. We'll discuss feasibility, materials, and project scope.
Sampling & Development
Our team develops samples based on your specifications, refining details until approval.
Production & QC
Bulk production with strict quality control at every stage, ensuring consistency across orders.
Delivery & Support
On-time shipping with full documentation. We stay available for reorders and ongoing partnership.
From development and sampling to bulk production and reorders, we prioritize stable quality control, transparent communication, and responsible manufacturing practices that help brands meet both commercial and market expectations.
What We Believe In
We believe strong brands are built through details, consistency, and long-term thinking.
Responsible manufacturing is part of sustainable partnership. From material sourcing and compliance to production consistency, we aim to support brands in meeting sustainability expectations across global markets — not through claims, but through reliable execution.
We also believe in shared growth. As we grow alongside our partners, we seek to give back through responsible practices and meaningful contributions that support the people and communities connected to our industry.
Trusted by Brands Worldwide
XINZIRAIN is trusted by fashion brands, retailers, and designers across Europe, North America, and the Middle East — supporting both emerging labels and established businesses.
Let's Build Your Next Collection Together
Whether you are launching a new line or scaling an existing collection, we are here to support your brand's growth through reliable manufacturing, thoughtful collaboration, and long-term partnership.
Start your project with XINZIRAIN and build with confidence.